Gongos and DISQO Link for Digital Behavioral Insights

US-based research agency Gongos has partnered with audience insights platform DISQO, to offer organizations an 'agnostic digital consumer view' of brands and their categories.

DISQO's permissioned first-party audience data brings behavioral input at scale, and Gongos then analyzes and contextualizes the data against brand metrics to deliver custom insights. The partners say user organizations will be able to identify consumer profiles, explore customer journeys, and analyze path-to-purchase based on digital behavior.

Camille Nicita, Gongos President & CEO, comments: 'Digital interactions with brands have grown exponentially since the onset of 2020 and comprise a lion's share of the customer's journey. Leveraging DISQO's rich data source - often not captured by conventional metrics - means marrying the 'what' and the 'why', to develop activation strategies that provide a new dimension of competitiveness for brands'.

Web sites: www.gongos.com and www.disqo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.