Stream Engine Debuts Brand Sentiment Service

US company Stream Engine has launched an artificial intelligence service to measure and analyze real-time brand recognition and sentiment across streaming and OTT platforms, and determine the 'true value' that brands derive from advertising and on-screen exposure.

The company's new Complex Vision, Voice Detection and Chat Sentiment tools have been designed to actively monitor and analyze audio and visual brand impressions, as well as brand sentiment, across all streaming and OTT platforms. Complex Vision enables 3D motion graphic detection to track and measure brands on the screen, and the firm says that the tool provides recognition success rate of 92%, compared with an industry average of 75%.

The Voice Detection tool tracks all verbal mentions on the stream, and calculates impressions, engagement and attribution - currently in eight different languages; while Chat Sentiment monitors and participates in consumer conversation as it happens, by measuring impact and sentiment across all channels. The latter tool 'understands' emotional response based on chat velocity, and actively engages with consumers in the moment.

CEO Ed Kiernan (pictured) comments: 'The distribution of live and recorded content is no longer centralized as consumers continue to customize their engagement through OTT subscriptions and streaming services. We have designed an AI platform that measures the collective impact across streaming media for the first time, ever. We do more, we do it better and we do it faster'.

Web site: www.stream-engine.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.