yellowHEAD Debuts SaaS Creative Insight Platform

Israel-based marketing agency yellowHEAD has launched its 'Alison' creative insights platform as a standalone SaaS solution, to help clients analyze, ideate, and optimize creative content. The firm has also added a competitive intelligence feature to the solution.

Originally launched in 2017 for use by yellowHEAD's design team and campaign managers, Alison is now available for use by brands and marketers. The solution combines computer vision technology and machine learning algorithms to help advertisers understand which creative elements drive the best performance for ad campaigns across Facebook, Google, Snapchat and other channels. By analyzing dozens of parameters from an advertisement's creative - such as characters, imagery, color, copy, sound and more - Alison enables advertisers to understand which elements work best based on full-funnel campaign metrics, including click-through rates, conversions, cost per action, first-time-deposit rate, and overall ROI.

The SaaS version comes with features for element identification, creative element recommendations, analysis of the performance of ad creative, and fatigue detection. Also available in the SaaS version are competitive intelligence reports that use publicly available data to examine the ad creative used by a company's competitors in relation to their own campaign performance. Marketers can drill down to find out about their competitor's worldwide impressions, formats, ad sizes, video length, platforms, countries and more.

The firm, which was founded by Gal Bar and Shai Karmi, is online at: www.yellowheadinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.