Burke Launches Geode|AI Integrated Insights System

In the US, full service marketing research and insight training agency Burke has launched a machine learning and data integration solution called Geode|AI, through which diverse data inputs can be analyzed together in order to uncover insights that are not possible through single-source analysis.

Geode|AI can be used to analyze survey data, geolocation information, syndicated data, financial data, operational data, and more, in order to pinpoint relationships that the firm says are often invisible when data streams are evaluated separately. Through statistical capabilities, advanced analytics and streamlined data fusion, along with human expertise, Geode|AI is scalable for any data or decision need, with a modular architecture which can be used for capturing targeted insights or supporting decision-making challenges.

Jamie Baker-Prewitt (pictured), Burke's Chief Research Officer, comments: 'Now more than ever, corporate Insights functions need help integrating and activating the many data streams relevant to their business issues. We serve as an extension of their teams by stitching data together efficiently. Leveraging machine learning, layered with a keen understanding of our clients' industries and organizations, we provide a holistic perspective to help them move their businesses forward.'

Web site: www.burke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.