Global Launch for Comscore's Contextual CTV Segments

Comscore has announced the global roll-out of its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video.

The service, part of the firm's cookieless solutions within its Activation suite, was launched in the US earlier this year, and promises privacy-safe, cookieless contextual targeting using audio and visual recognition technology through verified contextual Private Marketplaces (PMPs). Users across Europe, Latin America and Asia-Pacific can now programmatically reach premium inventory at scale to create targeted OTT, digital video, and CTV campaigns based on pre-determined contextual requirements.
As an example, Comscore says a family-friendly food brand can use its advanced brand safety and contextual categorization segments to find relevant video/CTV content related to baking, healthy recipes, holidays or parenting which is safe from health-related issues and reaches consumers while they are watching their favorite content.

Rachel Gantz (pictured), the firm's GM, Activation Services comments: 'As CTV and premium video spending has skyrocketed, it's critical for marketers to have privacy-focused, brand safe data solutions that keep pace with the evolving media. Investments in CTV require superior contextual categorization and brand safety tools to ensure ROI for advertisers, and we are excited to push the industry forward now at a global level'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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