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Strong Sectors and Regions Help Ipsos Recovery

October 23 2020

Ipsos has posted revenue of EUR 468.6m in the third quarter of 2020, down 6.2% on a reported basis but just 3.3% on a like-for-like, constant currency basis despite the impact of the pandemic. The group says this reflects 'a renewed stability since June', with recovery month by month.

Consolidated Revenue by Quarter

Strong Return to Growth in EMEA

Results varied greatly by region. In Europe, the Middle East and Africa, there was renewed like-for-like revenue growth of 11%. The group says large 'developing' countries in the region, including in particular Russia, Turkey and Poland posted encouraging performances, while in the UK and France work on helping health authorities measure the spread of Covid has itself boosted demand.

In the Americas and Asia Pacific, the recovery has been 'slower', with Ipsos still developing its 'footprint' as a provider of public policy surveys, although the firm notes that China, the US, India and South Korea 'posted much stronger performances than their respective regions'.

Performance by Region

Performance by Audience

The same features can be seen in an analysis of results by audience, with services among patients, health professionals and citizens showing growth, and those studying customer behaviour and opinions are still well down. Normally strong sectors including transport, hospitality and catering, are of course among those hardest hit by the pandemic.

After rising rapidly in 2019 following the acquisition of certain GfK divisions, revenue from services dedicated to surveying doctors and patients has stabilised in 2020, and now contribute 17% of total revenue (11% in 2018). Meanwhile research among citizens and citizen groups has boomed this year, rising from EUR 140m in the first three quarters of 2018 to EUR 180m in an-Sept last year and EUR 244m so far this year. Contribution to the total has risen from 12%, to 13%, to 19% this year.

Ipsos cautions that continuing general uncertainty, with its effect on planned investments and private sector growth; 'head on' hits for some sectors; and operational difficulties with face-to-face interaction all represent 'barriers' to recovery - but says their negative effects have eased since June.

Performance by Audience

Didier Truchot
On Monday, as part of its Data Visualization special issue which should finally be ready then, DRNO will feature the thoughts of Ipsos CEO Didier Truchot (pictured), with an upbeat message for the profession, from an interview earlier this month.

Web site: www.ipsos.com .

All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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