Sample marketplace Lucid has partnered with digital identity resolution specialist Tapad to give users access to its Tapad Graph privacy-safe global cross-device solution.
Tapad's services allow marketers to identify a consumer or household across multiple devices, for use in programmatic ad targeting, media measurement, attribution and personalization. The Graph is built on a curated network of data providers and using machine learning models and authenticated signals to anonymously match up individuals so marketers can analyse and impact complex customer journeys.
Lucid says the deal will extend its reach to additional devices and help its customers identify and connect with potential respondents to obtain quality data. SVP, Product Bridget Bidlack notes: 'We are so excited to partner with Tapad and significantly improve Mobile Ad ID coverage in the Lucid Marketplace. Our customers will be able to uncover even deeper insights with the scale of mobile ids that Tapad brings to our platform. As sentiments and consumer opinions are evolving at exceptional rates, our customers require quality data to develop their strategies - this partnership ensures that expected consistency'. Tapad CRO Chris Feo says the additional reach and scale Tapad brings to Lucid will help its clients 'find users that will provide survey responses more quickly'.
Lucid was founded in 2010 as Federated Sample and is headquartered in New Orleans, LA with offices throughout North America, EMEA and APAC. Web sites: www.tapad.com and www.luc.id .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.