SimilarWeb Upgrades Intelligence and Research Tools

In Israel, SimilarWeb has added new features to its Digital Marketing Intelligence and Research Intelligence solutions, including modules to enable faster onboarding, and an interface to deliver 'instant insights'.

SimilarWeb, which also has an office in Sydney, Australia, offers a proprietary platform that delivers traffic and engagement statistics, with an eye on the behavior of visitors to similar kinds of sites. Last month, the firm raised $120m in a new round of funding, which it will use to open offices in North America and Europe, expand through mergers and acquisitions, and increase headcount.

The company introduced dedicated solutions for marketers and researchers early last year, and with the latest product updates, says it is transforming the entire process of surfacing digital insights with a 'use-case-first' model. The new features also help users identify the most profitable partnership opportunities, and uncover new capabilities for analyzing markets based on the topics people are searching for across the web.

Benjamin Seror (pictured), Chief Product Officer, comments: 'Without the right information at exactly the right time, digital decision-makers can easily miss a chance to seize a growth opportunity or mitigate a potential risk. This is why we designed the next generation of our business solutions to be use-case-first, so our diverse user base is automatically empowered with the relevant, impactful digital intelligence they need to outperform their competition'.

Web site: www.similarweb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.