Realise Unlimited Launches LTV Modelling Offer

In London, advanced analytics consultancy Realise Unlimited has introduced a lifetime value (LTV) modelling capability, to help identify the 'moments that matter' in a marketing campaign, including those that have the most impact on future customer value.

Realise Unlimited was known as Model Citizens until its acquisition by marketing services network The Unlimited Group last year, and focuses on helping brands make data-driven business growth decisions. The new LTV modelling tool includes decision support engines, to enable the impact of customer management decisions to be assessed - including those around acquisition, loyalty scheme benefits, and retention incentives. The firm also offers an interactive dashboard, enabling 'train of thought interrogation' of future value by customer type.

MD Stephen Welch (pictured) comments: 'Lifetime value modelling has been praised by Forbes, MarketingWeek and Entrepreneur, but in our experience very few brands can ever tackle calculating this complex measurement on their own with enough accuracy for it to be truly valuable. Realise's approach offers a clear understanding of the impact of marketing (and other business decisions) on the future value of the customer base, a framework to enable planning around the long-term value of customers, and the capacity to identify future high value look-a-likes for acquisition / growth investment'.

Web site: www.realiseunlimited.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.