Admetrics Launches 'QuantifyNow' Bayesian Stats Engine

German company Admetrics has launched a 'freemium' version of its Quantify marketing testing and experimentation tool, offering a Bayesian stats engine with analytical capabilities which the firm says have until now been available only to enterprise clients.

Admetrics' data science solutions give advertisers insights into their marketing data for use in cross-channel campaign optimization. Together with its reporting interface and measurement technology, this self-service platform enables brands and agencies to place experimentation at the heart of their marketing initiatives and improve their innovation and ideation.

The new QuantifyNow engine has been developed to enable marketing teams to continuously test and optimize their campaigns. By combining Bayesian statistical modelling with machine-learning algorithms, Admetrics says marketers can now make decisions about areas of their campaigns - such as targeting, creative elements, and messaging - up to ten times faster than with traditional approaches.

CEO Markus Repetschnig (pictured) comments: 'After launching Quantify last year, we received incredible feedback from our clients. To show off the transformative effect of our approach on a broader scale, we decided to build QuantifyNow - a completely free version of Quantify so potential customers can experience its effectivity first-hand'.

Web site: www.admetrics.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.