Canvs Adds Topic Analysis to Probe Consumer Motivation

Emotion and behavior insights specialist Canvs AI has added topical analysis to its Canvs TV and Canvs Social products, including analysis of neutral and emotional comments to help brands understand how their customers are feeling about particular subjects and issues.

New York-based Canvs uses a patented AI and machine learning platform to analyze 'one trillion expressions and more than ten billion conversations' and extract insight from text from social media, marketing campaigns and customer surveys. Users can understand how consumers feel, why they feel that way, and the business impact those feelings and behavior create for brands.

The firm's TV and Social products analyze Twitter, YouTube, Facebook and Instagram comments, and the new topic-focused feature (previously only available on Canvs Surveys) uncovers what is driving consumer responses. According to the firm, the feature has been designed to show the hierarchical relationship between emotion and topics, adding another level of analysis beyond a simple sentiment tool.

Erinn Taylor, EVP of Product and Platform, says the new feature 'offers greater visibility into how consumers are feeling and responding to brand messaging, and what is motivating these consumers'. He adds: 'The new experience makes it easier and faster to identify insights in the data; validating brand decisions or helping identify actions to further improve messaging or content'.

Web site: www.canvs.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.