Surfside Ties OOH Ad Measure to Online Purchases

New York-based Surfside, which provides advertising and data solutions for the cannabis industry, has added an out-of-home (OOH) measurement tool to its Motion Signals platform, tying OOH ad exposure to eCommerce sales.

The firm combines a single customer view with advanced audience modeling, media activation and cross-channel measurement, allowing clients to find and attract consumers, monetizing their digital and off-line audiences. In addition to location and device data, Surfside's Motion Signals can identify the types of consumers viewing OOH ads and making subsequent purchases by demographics, behaviour and lifestyles.

The new capabilities provide advertisers with the ability to understand the people who were in view of static and digital OOH placements, and tie that exposure back to digital engagements - specifically eCommerce sales - to measure Return On Ad Spend (ROAS). Co-founder Jon Lowen (pictured) comments: 'By integrating key eCommerce trends that complement our data sourcing, we're able to provide a level of measurement to our clients that connects what's happening in the physical world with online shopping activity. From there, advertisers have viable information that will help them plan more effective targeted marketing campaigns'.

Web site: www.surfside.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.