Purchase Intent Specialist V12 Acquired by Porch Group

In the US, purchase intent data firm V12 has been acquired by home services sector software company Porch Group for an undisclosed sum.

V12 comprises three sub-brands: customer data platform V12 Velocity; V12 Data, offering access to more than 215 million consumer contacts; and V12 Signals, which connects customer identities to mobile devices. The firm's solutions use industry data, in-market shopping indicators and other analytics, all powered by V12 Velocity.

The acquisition combines V12's database of more than 27 million movers and billions of buyer intent signals with Porch's data assets gathered for home inspectors, moving companies, real estate agencies, utilities and warranty companies. Andy Frawley (pictured), SVP, Porch Marketing Software Division and CEO of V12, comments: 'By combining V12's comprehensive household, automotive, buying signal and mover data with Porch's unique pre-move and other home-related data assets, we can transform the new mover marketing industry through data products and programs that marketers can't get anywhere else'.

Web sites: www.v12data.com and www.porch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.