Curtain Up for Comscore Cross-Platform Movie Measure

Comscore has announced the launch of Movies Everywhere, which promises daily reporting of box office movie performance across all platforms.

The company says the new product brings together 'for the first time' its census-based box office and transactional video measurement capabilities - including on demand video, OTT rentals and streaming views. The service will also give users the ability to track and synthesize the demographics of moviegoers, as well as individuals who viewed advertisements, providing audience information at both the national and regional levels and helping optimise movie release windows.

The launch is the latest in a series of movie measurement and management software releases from Comscore during 2020, a year in which pandemic lockdowns have ridden a coach and horses through the movie industry. 'The undeniable reality', says Paramount's President of Domestic Distribution Chris Aronson, 'is that the pandemic has forced us all to throw out conventional wisdom and take a fresh look at how we operate. We're confident that people are going to return to theaters in force. But with more consumer choices for content consumption means we need new solutions to truly understand audience behavior as they engage with content on their terms and their screens. One thing that hasn't changed is that the customer is always right. We all have to adapt'.

Comscore CEO Bill Livek (pictured) was previously leader of TV and movie data firm Rentrak, now part of Comscore, and believes the combined firm will 'continue to set new measurement standards that harnesses our decades of unmatched box office and transactional video information'. He comments: 'Just as we delivered the first transparent studio share reports and the first Movies on Demand promo conversion analysis, we are once again innovating to provide studios the consideration needed to reinvent their strategies and thrive in this new era. We are uniquely positioned to deliver smarter audience insights that will ultimately help the entire ecosystem succeed'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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