SoapBoxSample Launches Green Time Cannabis Panel

Online sampling and MR tool provider SoapBoxSample has launched a cannabis-focused research panel called The Green Time, comprising both cannabis consumers and industry professionals.

The firm is owned by Interviewing Service of America (ISA), and offer access to the SoapBoxSample Panel - with consumers recruited from multiple channels including online, telephone, mobile, face-to-face and social media. The goal of new panel The Green Time is to gather 'open and honest feedback' about cannabis products, brands and services, and use it to help brands develop an understanding of their existing and prospective customers.

Brands can use the panel to target consumers based on their preferred delivery form, frequency of consumption, method of obtaining, monthly spend, and other lifestyle considerations. All members of The Green Time are subject to a screening process which includes identity authentication checks and age confirmation (21+) through Imperium's Veritas and Relevant ID services. SoapBoxSample also applies its own in-house security processes.

Jacqueline Rosales (pictured), former SoapBoxSample COO and now promoted to President of the ISA Group, comments: 'The brands of tomorrow rely on feedback from consumers to improve their products, services and marketing. We believe that the new era of cannabis will be driven by data and shaped by the people who use it and love it'.

Web sites: www.soapboxsample.com and www.isacorp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.