Digital Home Entertainment Launch for Jupiter

JupiterResearch has announced a new research service covering home theater and digital home entertainment. The August launch will be the eighth new practice started by JupiterResearch since it was acquired in July 2002.

The service reflects the explosion of new home entertainment technologies, and will deliver insights on convergence and optimal form factors and help vendors develop strategies to maintain margins in the face of rapid commoditization. It will combine inputs from consumer and executive IT surveys, online analysis, case studies and usage models, and will cover consumer needs, price points, the value chain, distribution models and market entry strategies.

The research initiative will be led by JupiterResearch Vice President and Research Director Michael Gartenberg and JupiterResearch Senior Analyst Avi Greengart. The company have also announced the launch of a companion 'Home Theater Watch Weblog' at www.HomeTheaterWatch.com, offering daily home theater and digital home entertainment news and analysis from the research team.

'Digital surround sound systems are now in over 20% of online households, computer companies now sell televisions and nearly all entertainment content is digital', says Greengart, adding that the new service will help both vendors and end-users to 'better understand the opportunities and separate assumptions from reality'.

JupiterResearch is on the web at www.jupiterresearch.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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