Millward Brown Scoops 10 Year ARF Award

Millward Brown has been named 'Best of the Best' among research companies by the Advertising Research Foundation (ARF). The award was given for being the research partner named in the largest number of winning campaigns over the past ten years.

The award was presented at the ARF's 10th David Ogilvy Research Awards ceremony on April 27, at Cipriani's 42nd Street by Murray Gaylord, vice president, brand marketing of Yahoo! Millward Brown received a 'whimsical', oversized purple chair, the 'Big Idea' chair, which will travel between Millward Brown offices.

The awards go to ad campaigns that use research in the development and testing process. Advertisers, their agencies, and research partners are each named.

This year Bissell, who worked with Millward Brown in developing their share-expanding 'Life Testimonials' campaign, was awarded the Grand Prize.

A full list of campaigns for which Millward Brown was the named research partner is as follows:

2004 Grand Prize Winner
Bissell - 'Life Testimonials' campaign

2004 Winner in the Considered Purchases Category
Bissell - 'Life Testimonials' campaign

2004 1st Runner Up in the Packaged Goods Category
Duracell - 'Trusted Everywhere' campaign

2003 Winner in the Services Category
CapitalOne - 'What's In Your Wallet?' campaign

2003 1st Runner Up in the Packaged Goods Category
Kraft Foods - A1 Steak Sauce and Marinades - 'It's That Important' campaign

2003 2nd Runner Up in the Packaged Goods Category
Ocean Spray - White Cranberry Juice Drinks - 'Great For Drinking' campaign

2003 2nd Runner Up in the Considered Purchases Category
GM - Chevy Avalanche - 'It Changes' campaign

2002 Grand Prize Winner
Johnson & Johnson - Bedtime Bath campaign

2002 Winners in the Packaged Goods Category
Campbell's Soup - Campbell's Condensed Soup - 'M'm! M'm! Good!' Campaign

2002 Winners in the Packaged Goods Category
Kraft Foods - Kraft Cheese - 'There's Something About Kraft Cheese' Campaign

2002 Winner in the Services Category
BP - BP Connect - 'At The Pump' campaign

2000 Gold Medallion Winner
Kraft Foods - Kraft Singles -'The Calcium They Need' campaign

1998 Winner in the Packaged Goods Category
Kraft Foods - Kraft Salad Dressing -'Everybody's Got A Taste' campaign


The company's web site is at www.millwardbrown.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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