Capital D Buys Majority Stake in Polling Platform Qmee

In the UK, private equity fund manager Capital D has acquired a majority stake in research and consumer insight provider Qmee, which uses technology and data science to enable users to share their opinions through tailored surveys. Terms of the deal have not been disclosed.

Qmee is a rapidly growing tech business operating in the space, using cutting-edge technology and Qmee's platform, which is powered by machine learning and AI, collects insights, data and opinions from the public on behalf of brands and polling organisations. The firm's technology is designed to connect the right audience with the right survey at the right time, enabling users to earn instant cash rewards when shopping and searching online. The firm's audience covers the US, UK, Australia and Canada, and it says it will use its partnership with Capital D to focus on expanding into Europe, Latin America, and Asia.

As part of the deal, Capital D will provide business support to Qmee's founders Jonathan Knight and Nick Sutton, while helping to accelerate Qmee's expansion plans to drive forward both sample exchange partnerships and sales of its white-label third-party audience software management tools. Knight comments: 'The Capital D team has deep sector knowledge across eCommerce, market research and innovative technology and we are delighted to have partnered with them for the next stage of our journey. Qmee is revolutionising the way people and brands connect. The shifting focus towards online privacy and the move away from third-party data means our business model is becoming only more relevant.'

Qmee, which is co-headquarted in London and New York, and operates in the UK, the US, Canada and Australia, is online at: www.qmee.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.