ARN Launches Australia Unplugged Research Series

Media and entertainment company Australian Radio Network (ARN) has launched an audience and commercial insights series called Australia Unplugged, promising to 'dig deep' to answer the questions about what's really on audio consumers' minds.

ARN operates twelve radio stations, targeting the 25-to-54-year-old demographic. In December, the company launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about the medium.

Informed by tailored qualitative research, the new ten-part series offers a deep dive into specific consumer categories, to deliver insights into how audio consumers engage. The first research release, Mood & Mind and Whatever Comes Next, takes a closer look at how ARN's audiences are adapting their behaviour in 2021 and beyond.

Chief Strategy & Connections Officer Lauren Joyce comments: 'It's clear the events of 2020 left a lasting impact on how consumers think and behave. Consumers are being far more selective with what gets a share of their wallets, and there are nuances in people's path to purchase that may not have existed in the past, which advertisers now have to consider. Australia Unplugged is really about surfacing some unfiltered thoughts from the minds of Australians as they navigate some of these changed category relationships, so we can help brands stay informed and create more meaningful connections with their customers'.

Web site: www.arn.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.