Revenue Hike for Pureprofile

Insights and data firm Pureprofile has reported revenues up 25% to $7.1m in the first three months of 2021; and says it plans to launch new partnerships, plus panels in Europe and Asia.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. The company was hit in 2018 by an acquisition turning sour: it had to write down a $14m loss for its digital agency Cohort, while absorbing its technology and assets. The following year it posted a $10.7m full-year net loss after tax in its statutory results, with actual overall revenue down 27.1% to $37.87m for 2019, accompanied by an EBITDA loss of $457k. CEO Nic Jones resigned shortly after even 'though revenue by this time was rising again. In July last year former Lightspeed GMI and Research Now exec Martin Filz took over the role.

In the latest results, the firm's APAC Data and Insights business played a leading role with $3.8m revenue reported for the quarter, up 35%; while the Media division reported revenue up 28% to $1m.

In recent months the company has launched Audience Intelligence dashboards and a partnership with rewards scheme Flybuys giving the latter a survey platform for members to earn points, along with the creation of a Flybuys research community. Pureprofile also says it expects to launch 'several additional partnerships and initiatives' and to announce new panels in Europe and Asia, in Q4 of its financial year, which is July - September 2021.

The company's FY21 EBITDA guidance remains $3 million. Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.