Acxiom Adds Real-Time Personalization Suite

Data and marketing services company Acxiom has launched a suite of real-time solutions allowing marketers to deliver personalized messages to their customers and prospects.

Acxiom offers a data connectivity platform whose services include data onboarding and the transfer of off-line data online for marketing purposes. Its new 'Real-Time Solutions' have been designed for decisioning, customer data management, and identity analysis. The suite combines Acxiom's offerings in identity resolution, data and data management with additional capabilities - such as real-time data capture, unification of customer 'portraits' and offer personalization - while also integrating with other martech, ad tech and customer data platforms.

CEO Chad Engelgau (pictured) comments: 'Acxiom Real-Time Solutions is a suite of digital marketing solutions that takes Acxiom's historic strengths in first-party data management and identity and extends them to digital channels. This suite is an important way we are helping our clients increase the value of their marketing and data investments, drive their modern marketing strategies and grow their business'.

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.