Measure Protocol Debuts 'Storefront' Consumer Data Tool

UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution called Storefront, to provide access to consumer-based behavioural data relating to what individuals are doing, consuming, and buying.

The firm, which was founded in 2018 by four former YuMe and Crowd Science execs, aims to ensure individuals are paid fairly and data usage is secure and transparent. Last year, it launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection.

Its new Storefront solution provides brands, marketers and researchers with direct access to app-level data. Users can explore metrics relating to device and app usage, in-app purchases, and account-level media consumption, and data can also be explored at an industry level, across categories for verticals such as grocery, utilities, finance, and shopping. Participants earn rewards by completing data sharing tasks on their phones.

Company CEO Owen Hanks (pictured) comments: 'We have an existing solution - called Retro - that gathers previously inaccessible in-app data directly from consumers in a privacy-first, trusted environment. Retro is already uncovering amazing insights, and we felt that building Storefront was a necessity to allow easy access to this solution and its behavioural data.'

Web site: www.measureprotocol.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.