Skydeo Expands ShoppingGraph Data Solution

Mobile-first marketing platform Skydeo is expanding its ShoppingGraph data solution across more than 1,000 brands and products and over 3,000 unique audience segments, providing advertisers with consumer purchase history for programmatic and social media audience targeting.

The firm helps mobile app owners increase revenue through advanced device analytics, app segmentation and targeted user acquisition. Its combination of identity and audience data solutions also includes the Skydeo IDGraph, AppGraph, PlacesGraph, and ConsumerGraph for customer relationship management onboarding, custom audiences and look-alike modeling.

ShoppingGraph audience categories include retail products, retail brands, retail stores, consumer package goods, pet, electronics, coupon shoppers, as well as alcohol, liquor and cannabis segments. Skydeo says that whereas other services rely on product listings, reviews and product information to link related products together, ShoppingGraph sources its data through consumer opt-ins, and links product purchases to each anonymous profile. In addition, the company provides SKU-level data which delivers attributes for AI and look-alike modeling matched to its consumer profiles.

Founder Mike Ford (pictured) comments: 'Retail giants like Amazon, Walmart and Target have been using their product-level purchase history data to drive sales for years, and consumers see this in the form of recommendation engines - 'People who bought this item also bought this other item'. ShoppingGraph gives advertisers the ability to use that same data set to target almost any brand product - their own or their competitors - on their marketing platform of choice'.

Web site: www.skydeo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.