Funds and Feedback Tools Launch for Native.AI

Real-time consumer feedback and market intelligence platform Native.AI has launched a new offering for Food & Beverage (F&B) and CPG companies; and has secured $1.75m in strategic pre-seed funding.

Native was founded in 2018 as a real-time consumer intelligence provider for Agrifood brands, then expanded into the F&B and CPG industries, including cannabis brands, two years later. The platform gives independent F&B brands access to first-party consumer data which the firm says in the past was closely guarded by retailers. Helping them to understand customer and consumer sentiment, optimize SKU rationalization, increase sales, improve quality control and benchmark against category-specific competitors.

The new tools use NLP to deliver real-time analysis of consumer feedback from Point of Sale (POS), e-commerce reviews, social media and smart labels, allowing a deeper understanding of consumer preferences around areas like taste, price and packaging.

The new funds come from current and former leaders at top companies and government agencies including Blue Apron, Conagra, The Kellogg Company and USDA.

Frank Pica (pictured), co-founder and CEO of Native.AI comments: 'Consumers are driving market disruption and fueling innovation within the F&B and CPG industry. Without their feedback, it is incredibly difficult to make products that fit customers' ever-changing preferences, especially in a cluttered marketplace. With 30,000 new CPG products launching every year, the competition is cutthroat'.

Web site: www.gonative.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.