Green Light for Munich Show succeet21

Germany has *something* to cheer about tonight, anyway, as does the market research industry: the October face-to-face Munich event often regarded as the global industry's biggest is confirmed as back on, under its new brand of succeed21, and new owners.

succeet21 was announced last October by Heinrich Fischer (pictured, top), one of the founders of the city's previous MR trade show Research & Results, which had shuttered three months earlier after cancelling the 2020 show due to Covid. Fischer teamed up with Simone Waller-Klink (pictured below) to launch a digital event boasting 85 exhibitors, 60 presentations and more than 2600 visitors, which was held in April 2021: but a 'presence' event planned for later that month never went ahead as second and third waves of the pandemic lengthened restrictive laws.

Now the show is back on, at the MOC Munich on 27th and 28th October this year, following announcements by Bavarian politicians and representatives of the trade fair industry at a press conference held by Messe München on 16th June. Bavarian Minister of Economic Affairs Hubert Aiwanger confirmed that trade fairs will be allowed again from 1st September, stating: 'It is important to now give trade fair organizers, exhibitors and visitors planning security for a successful resumption of trade fair business'. Klaus Dittrich, Chairman and CEO of Messe München, says the industry 'has been working hard on the safety standards' in the last few months and is now 'excellently prepared for the new start with an optimal safety and hygiene concept'.

Stands can be booked now - deadline is the end of July, and more details including the exhibitor list and draft hall plan are at www.succeet.de .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.