RealityMine Adds Entertainment Data Suite

Mobile research tech firm RealityMine has launched a suite of data solutions specifically for researchers working in the entertainment sector.

With headquarters in Manchester, UK and offices in London, Stockholm and Sydney, RealityMine helps MR and media organisations monitor consumers on multiple devices, across all major platforms. The new suite captures and reports on entertainment content that opted-in panellists have accessed across web, mobile, app, tablet and PC platforms. This data includes music, radio, podcast and audiobooks on all major streaming services; film and TV content across video streaming platforms; and gaming content across apps on Android and IoS and software running on a PC.

Clients can identify how much time users spend on platforms/services, as well as what time of day and how often, and help pinpoint whether audiences are listening to and/or watching or skipping ads, as well as which ones they see/hear and for how long. According to Alex Sunnerstam (pictured), SVP Data Solutions & Partnerships, the suite also provides competitor intelligence by profiling competitors' customers, and it offers contextual data about panellists' digital lifestyles and behaviour.

'During the pandemic consumers have turned to digital entertainment like never before', says Sunnerstam. 'For researchers trying to understand entertainment use across target demographics, having access to this behavioural data is more important than ever in terms of gaining a fuller, more accurate picture in market research'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.