NBCUniversal and Sky Launch Research-led Co-Lab

Broadcasters NBCUniversal and Sky have launched a culture-focused consultancy and research division called Co-Lab.

Acquired by Comcast NBCUniversal in 2018, Sky is a European media company, connecting customers with news, sports, and entertainment. Through the new Co-Lab, global brands and agencies can use cultural trend data from the almost 700 million individuals a month who engage with NBCUniversal's One Platform, linked with creative insights, resources and strategy.

The Co-Lab will offer consultancy support to find growth opportunities, backed with multi-market qual and quant research. In addition, Co-Lab will offer a resource for examining cultural insights across NBCUniversal and Sky's connections in more than 150 countries. Its inaugural research report - 'Localism, Communities, & Fandom' - looks at how localized events, community values, microcultures and dedicated 'fandoms' can create global significance. Other research, case studies, and key takeaways will be released at several points during the year.

KC Sullivan (pictured), NBCUniversal's President and MD, Global Advertising & Partnerships, comments: 'We are providing access to the incredible insights and talent who comprise the NBCUniversal and Sky family. With Co-Lab, we're creating another entry point for marketers to access NBCUniversal and Sky's vast platform of capabilities, with an eye toward developing bespoke strategies for global brands seeking local resonance with audiences around the world'.

Web sites: www.nbcuniversal.com and www.sky.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.