BlueConic Launches Data 'Clean Room Solution'

Customer data platform BlueConic has launched a 'clean room solution', allowing clients to facilitate second-party data sharing in a privacy-safe environment.

Headquartered in Boston, with additional offices in Europe, the firm specializes in collecting and unifying marketers' first-party data from all the disparate systems in which it exists, making it accessible wherever and whenever required. Early last year, BlueConic raised $13m in a Series B round of funding, which it is using to further expand its global footprint.

According to the company, the new solution provides brands and publishers with a way to combat the effects of Apple and Google's decisions to dispense with the use of third-party cookies in their respective web browsers, Safari and Chrome. The solution will help prevent companies from inadvertently sharing personally identifiable information (PII) data with second parties; enable second-party data sharing without requiring additional IT resources; and connect to the same first-party dataset a company uses for other business processes - including customer segmentation and analytics.

CEO Bart Heilbron (pictured) comments: 'With more than two-thirds of all countries putting consumer privacy legislation in place, there is an undeniable move away from reliance on third-party data and specifically toward first-party data. Our data clean room solution will ensure our customers can continue to make use of and build upon their valuable, consented first-party data'.

Web site: www.blueconic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.