TEG Merges Units to Form Ovation

Sydney-based TEG, which offers ticketing, live entertainment and data analytics, has merged its Analytics, Digital and Insights divisions to create a marketing and technology solution called Ovation.

TEG Analytics offers data, analytics and intelligence services to the live entertainment and sports industries in Australasia and has a database of millions of customer records; TEG Digital is an eCommerce business drawing on the analysis of millions of records and hundreds of re-targeting campaigns; and TEG Insights provides an online permission-based research panel in Australia and New Zealand.

The new Ovation unit combines twenty years of data modelling expertise and first-party data assets in Australia and New Zealand, with more than sixteen million members and a consumer research panel of more than 1 million. This allows it to offer a single destination for analytics, data science, research, personalisation and advanced digital marketing.

Cameron Hoy (pictured), MD of Ticketing at TEG, comments: 'Whether clients are looking to enhance ticket sales, drive customer acquisition, profile and segment fans, automate customer journeys or conduct detailed modelling and analysis, Ovation will deliver the most effective solution. Our investment in a new data warehouse, powerful new marketing platform, and the best talent in these fields, will ensure that leadership continues with Ovation'.

Web sites: www.teg.com.au and www.ovation-teg.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.