Media Monitors Launches Podcast Measure

In the US, Media Monitors has launched a Podcast Monitoring Service, analyzing all episodes of thousands of the most popular national audio files.

MRC-accredited Media Monitors provides near real-time intelligence on radio, television, cable, print and display internet. Outside the US, the company tracks a variety of media in Canada, the UK, Australia, India, New Zealand, Malaysia and South Africa.

Its new service has been launched to enable users to identify advertisers exclusive to a podcast, or across multiple media in a single report. Filters allow comparison across a range of datapoints for each genre, including ad placement within each episode, dynamically inserted, or host read ads. In addition to the thousands of monitored English language podcasts, Media Monitors has added the top Spanish language podcasts as well.

President and CEO Philippe Generali (pictured), comments: 'Podcast listeners are some of the most engaged consumers of audio entertainment and news. Advertisers know that, and the money increasingly poured into podcasting is the best proof. After months of research using artificial intelligence and data science, it is time for Media Monitors to shed a credible light on who the podcasting advertisers are.'

Web site: www.mediamonitors.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.