Momentive Adds B2B Sample

Momentive, until recently known as SurveyMonkey, has announced an expansion of its MR targeting capabilities to meet growing demand from b2b customers, and tapping the resources of Dynata and Schlesinger Group.

Momentive's panel already contains around 144m respondents worldwide, and the new deals will add 'several million more' with a B2B focus, allowing clients to use more granular targeting criteria for B2B audiences in sectors including technology, healthcare, IT and financial services. For example the firm says users can now reach 'highly targeted individuals ranging from IT directors at software companies, to technicians in the biotech industry, to patients across all therapeutic areas, including not just common conditions but also rare diseases'.

Dynata SVP of Customer Experience Michael Sanfelippo says the firm's panelists, 'from C-level to operational and clinical leaders, are qualified using proprietary automated and manual processes to ensure they are real, qualified and responsive, and will deliver a depth and breadth that will help Momentive's clients uncover the insights they need to power optimal decision-making'.

Priyanka Carr (pictured), General Manager of the Global Insights business at Momentive, comments: 'The demand for agile, B2B research has never been higher. We're thrilled to extend our B2B capabilities even further, and our customers are, too. One of our hedge fund customers used Momentive to reach IT decision-makers as part of its research into an enterprise software company. With Momentive, they were able to confirm their investment thesis and commit capital to the deal. This expanded B2B panel will result in more success stories like this, and we're eager to see what our customers will accomplish'.

Web site: www.momentive.ai/insights .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.