Youth Researcher YPulse Expands Coverage to Europe

New York-based youth research specialist YPulse is adding Western European data to its youth insights platform, providing data and insights on Gen Z and Millennial consumers aged 13 to 39 in the UK, Germany, France, Italy, and Spain from next month.

YPulse offers weekly behavioral reports to uncover data about young consumers - from what they're buying and watching, to their views on marketing, tech, and more. In addition, the firm provides monthly trend reports, offering a deeper dive into subjects impacting young consumers, and as well as tracking hundreds of brands, it conducts on-demand research into the opinions of young respondents.

Expanded geographical coverage includes insight articles and newsfeeds curated by on-the-ground teams in Western Europe; more than 60 behavioral and trends reports per year including data on social media, shopping, culture and more; and daily brand tracking, exploring the sentiments and purchasing behavior of young consumers. YPulse data is powered by over 230,000 surveys conducted annually, covering the more than 700 million people aged 13 to 39 living in North America and Western Europe, and the firm's youth brand tracker continuously measures the performance of 1,000 brands across twelve industries and seven countries.

Dan Coates (pictured), President and CEO, comments: 'We're excited to be expanding our powerful and award-winning youth insights into six new markets in 2021. Our current Fortune 500 subscribers are eager to make breakthrough business decisions based on accurate youth insight outside of the US and our coverage will further expand to eventually encompass 32 countries worldwide.'

Web site: www.ypulse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.