Commerce Signals Launches SVOD Trends Report

In the US, Verisk-owned transaction data provider Commerce Signals has launched the SVOD Trends Report, which tracks and analyzes consumer behavior across Netflix, Amazon Video, Disney+, HBO Max, Hulu, Paramount+ and Peacock.

Commerce Signals provides an anonymized view of credit and debit card spending behavior from 40 million US households, including where cards are used - from retail and online purchases to streaming and ride sharing. Based on this data, the firm's new report tracks usage of video on-demand platforms across a variety of key performance indicators - including churn rates, average spend per subscriber, and subscription overlap. The service is a companion to the firm's Media & Entertainment Dashboard, which provides insights into which streaming video platforms and specific programs are viewed by US households, including who in the home is watching.

Company President Andy Mantis (pictured) comments: 'Studios, networks, content producers, and talent and media agencies struggle to understand subscription and viewing behavior in the fast-changing streaming video on-demand industry. However, these insights are critical to inform creative and strategic business decisions, negotiate contracts, and develop advertising, marketing and business plans. Commerce Signals now provides the most robust and actionable single source of truth for these businesses'.

Web site: www.commercesignals.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.