Medallia Launches Healthcare Payer Retention Suite

US-based customer experience management specialist Medallia has launched the Healthcare Payer Member Retention and Engagement Suite, to enable insurers to engage members by gathering instantaneous feedback and insights across all channels.

The firm's platform, the Medallia Experience Cloud, helps users understand and manage the experiences of customers, employees and citizens. Medallia's new suite has been developed to help payers improve engagement by listening, understanding, and responding to the needs of members; decrease churn by enabling teams to resolve issues; and attract new members; and optimize digital communication channels. After uncovering insights, the tool can deliver it to the appropriate teams, and provide recommended actions.

Toni Land (pictured), Head of Clinical Healthcare Experience, comments: 'With increased competition in a price sensitive market, payers are finding new ways to differentiate themselves with consumers and members through improved experiences. Leveraging industry-leading experience management capabilities, Medallia partners with payers to help design and implement effective, scalable engagement programs with measurable outcomes.'

The firm, which last month, agreed terms of its sale to software investment firm Thoma Bravo, is online at: www.medallia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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