Insider Intelligence Launches Retail and eCommerce Arm

In New York, business transformation researcher Insider Intelligence has created a new vertical focused on retail and eCommerce, sitting alongside its existing coverage for marketing and advertising (eMarketer), financial services and health.

Formed last year from the combination of eMarketer and Business Insider Intelligence (BII), Insider Intelligence helps thousands of global industry leaders understand and plan for the trends and developments transforming their industries. The business will now cover Europe, Latin America and Asia-Pacific; retail trends data, and analysis of retail trends; and new categories such as grocery, apparel, beauty, and consumer packaged goods (CPG). In addition, the firm has expanded forecasts on the 'top' eCommerce retailers, with deep-dive analysis, and benchmarking studies on retailers like Amazon, Walmart, and Target.

Leading the launch is Zia Daniell Wigder, Senior Vice President of Content, who has extensive experience in the retail and eCommerce sectors, having most recently led content for the retail innovation conference Shoptalk and co-founded Groceryshop, the sister event focused on grocery and CPG. The team also includes former Macy's exec Suzy Davidkhanian, and Comscore's former SVP of Marketing and Insights Andrew Lipsman, both as Principal Analyst, Retail and Ecommerce; and Blake Droesch, Analyst, Retail and Ecommerce, who joined the firm in 2019 as a Junior Analyst.

Wigder comments: 'There has never been a more critical time for organizations to understand the eCommerce opportunity, as well as the integration of blended online and offline experiences. The past eighteen months not only accelerated the adoption of eCommerce, but also transformed which digital store technologies consumers are adopting. Ecommerce has also shifted from being a retail-centric business opportunity to one that's now being embraced by industries like CPG, media, and healthcare.'

Web site: www.insiderintelligence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.