Cummins&Partners Names Chief Data & Tech Officer

In Australia, creative media agency Cummins&Partners has hired former IPG Mediabrands exec Andy Copeland as Chief Data & Technology Officer.

St Kilda, VIC-based Cummins&Partners offers full service creative, as well as media planning and buying services. The agency has recently invested in its Media and Data capability and has its own trade desk, DMP (data management platform), and media billings in excess of AUD 50m.

Copeland (pictured) joins after nearly four years at IPG Mediabrands' performance marketing network Reprise, where he served as Head of eCommerce. Prior to this, he worked in London for ad network Undertone, latterly serving as Head of Operations, EMEA; and performance marketing specialist TradeDoubler as Network Director for UK and IE.

Commenting on the appointment, CEO Sean Cummins said: 'With all the sophistication in marketing today, we hope to bring a level of simplicity to our clients by providing a connected and integrated view of the world. With eCommerce growing at an accelerated rate, this was a natural extension to our business. We are thrilled to welcome Andy on board.'

Web site: www.cumminsandpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.