AppsFlyer Launches SKAdNetwork Post-Install Measure

In San Francisco, mobile app measurement and attribution platform AppsFlyer has launched a solution called Conversion Studio, to enable marketers to understand the long-term value of their acquired users within the Apple iOS SKAN (SKAdNetwork) campaign measurement framework.

AppsFlyer measures the performance of marketing campaigns across thousands of media partners, and tracks hundreds of millions of installs and more than one trillion user actions every month. The firm also offers uninstall attribution analysis, allowing marketers to pinpoint users who do so and attribute the uninstall back to the originating media source and campaign.

The new Conversion Studio offers a single source for post-install measurement to help marketers to measure a number of metrics simultaneously - including revenue, engagement, retention and conversion. Users of the tool can extend the post-install user activity time up to a 72-hour window and measure longer lifetime value, as well as sequential events.

Roy Yanai (pictured), Head of Product, comments: 'With Conversion Studio, we set out to help marketers with a challenge that has plagued them in the post iOS 14 era: the difficulty in understanding how valuable their acquired users are in the long run. With Conversion Studio, AppsFlyer is giving marketers the power to master SKAdNetwork conversions and take back control over SKAN post-install measurement with insight into the lifetime value of their users'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.