One-Sided European Partnership for Alida

Insights and CX firm Alida has a new partner in Europe. Möbius Business Redesign, which helps design and implement CX solutions, will work with Alida's platform for clients in Belgium, France and the Netherlands.

Formerly known as Vision Critical, Alida launched the 'world's first' combined customer experience management (CXM) and insights platform a year ago, and now describes its offer as Total Experience Management (TXM).

Möbius Director Arthur Wendel says of the move, 'We are constantly seeking for the best performance options for our customers to deliver quality to their customers. The cooperation with Alida enables our clients to get better insights and true understanding through reliable information of their customers and employees'.

Alida CEO Ross Wainwright comments: 'The Möbius team is known for their sustainable results in driving impact for their clients through implementing innovative and creative solutions. We are thrilled to welcome them as our partner and look forward to working together to help organizations across Europe in implementing market-leading solutions to enhance customer experiences'.

Web sites: www.alida.com and www.mobuis.eu .


(In mathematics, a Möbius strip or band is a surface with only one side - but shame on you if you didn't already know that).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.