New FlexMR Package Helps Clients Embed Insight

UK-based FlexMR has announced a 'Stakeholder Alignment programme', helping client companies to closely connect their insight and business teams, and to integrate research outputs into key internal working practices.

The process begins with a familiarisation and research phase and continues with guided consultation, developing a structured framework and set of insight methods based on business needs. These methodologies and new working practices are then embedded into the day-to-day activities of wider teams through a series of interactive workshops, and a research 'playbook' is produced. The last gives non-research teams within the business details of the frequently used project types they can use to support common business challenges, along with an outline of key factors such as process, cost and timeline.

FlexMR Research Director Maria Twigge says of the new service: 'We believe that shared access to insight and a structured framework for accessing customer feedback are key to breaking down organisational silos. Through our playbooks, and the journey that our consultants take research teams on, we are starting to see this take form. By removing barriers to insight and improving data fluency, our clients are able to start putting customer insight at the heart of decisions - in a cost-effective and informed manner'.

Web site: www.flexmr.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.