Unlimited Group Hires Lab Leader

British-based agency group UNLIMITED has appointed Simon Collister PhD as Director of its Human Understanding Lab.

The group drives sales, performance and ROI for clients across the customer journey via specialists in marketing, communications, insight & analytics, and digital transformation - and includes insight agency Walnut Unlimited. The Human Understanding Lab includes around 120 neuro, behavioural and data scientists, technologists and strategic planners.

Collister joins with nearly twenty years' experience in research and strategy, including two and a half years as Consultancy Director at creative agency We Are Social, and seven at strategy and intelligence consultancy BBL/P / Blackbook London. In his new role he will help the group's four divisions deliver deep human-powered data and technology-driven expertise via the Lab's core insight products, including its agile digital analytics platform.

Group CEO Tim Hassett comments: 'Strategic rigor and giving our clients access to the best and brightest people are key for UNLIMITED and so for us, bringing Simon on board for our Human Understanding Lab was a no-brainer. HUL has been instrumental in recent key new pitch wins, and with some major projects with our existing clients. I know Simon's experience will be invaluable in helping further bolster our client's businesses'.

Web site: www.unlimitedgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.