'Brandtech' Group Buys Control of Brazilian Firm DP6

New York-based 'brandtech' group You & Mr Jones has acquired a majority stake in Latin American martech and data company DP6.

You & Mr Jones was founded in June 2015 by former Havas Global CEO and Facebook Client Council founding member David Jones. The firm has offices in 40 countries & more than 50 cities on six continents. São Paulo, Brazil-based DP6 was founded by Tiago Turini and Leo Naressi, and offers technology and data solutions for major local businesses as well as global brands - including measurement and attribution, martech integration, data science, AI-powered marketing analytics and content optimization.

Although You & Mr Jones already boasts offices in São Paulo, Mexico City, Buenos Aires, Bogotá and Panama City, the firm says the buy further expands its footprint in the region; and that its data company 55 - acquired in 2016 - will benefit specifically, adding LatAm punch to an offering already covering Europe, North America and Asia. The parent group saw organic growth of 27.1% in 2020 revenue.

You & Mr Jones founder David Jones says: 'Brazil is one of the largest and most advanced marketing technology markets in the world and DP6 is a brilliant company, so it was a no-brainer to bring them into the group. At the heart of every great technology company is a data core. In 55 we have one of the top global companies in the space and this move gives us the ability to further expand our global data capabilities in one of the world's most important and fast-growing digital markets'. DP6 co-founder and co-CEO Tiago Turini comments: 'Brands are facing enormous pressure for transformation around data maturity and the DP6 team is more than happy to join You & Mr Jones and collaborate on always-growing, data-driven marketing projects around the globe. We believe this is an incredible opportunity for talented people to develop future careers in brandtech, data and analytics in DP6 and You & Mr Jones group companies'.

Web sites: www.youandmrjones.com and www.dp6.com.br/en .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.