getWizer and Canvs AI in Automated Open-end Insight Deal

New York and Israel-headquartered consumer insights platform getWizer has partnered with emotion and behavior analysis specialist Canvs AI, to automatically extract insights from open-ended questions contained within surveys.

Canvs AI uses a patented approach which combines the nuances of modern writing patterns (including slang, shorthand text and emojis) with more traditional language for a 'complete and deep understanding' of consumers' feelings and motivations. This approach uses three emotional frameworks and up to 42 emotions, and is trained on billions of social media comments and survey open-ends. In addition, the firm's Smart Topical analysis identifies key topics from the text analysis to drive visibility into consumer discussions.

Through the partnership, Canvs AI's text analysis will be embedded in getWizer's consumer insights platform, and Jared Feldman, CEO and founder of Canvs AI, says this will help uncover insights previously hidden in large amounts of open-ended text-based questions collected from qual and quant surveys.

Alon Ravid, CEO and co-founder of getWizer, adds: 'While open-ended questions can offer the ability to truly understand the needs, wants and aspirations of consumers, they add a significant burden to the research process as it requires time and expertise to digest and extract insights from large amounts of additional text. Canvs AI automates this process to rapidly boost time to insight.'

Web sites: www.getwizer.com and www.canvs.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.