Product Analytics Firm Mixpanel Raises $200m

Product analytics firm Mixpanel has raised $200m in a Series C round of funding, valuing the company at $1.05 billion. The firm will use the investment to accelerate product development and scale its team in North America, EMEA and Asia Pacific over the next 12 to 18 months.

Mixpanel's solution tracks user interactions with web and mobile applications, analysing data to support product innovation, and it also provides tools for targeted communication. Product teams using the platform can identify the most popular user paths and features, drivers of retention and conversion, points of friction, hidden trends, and insights to inform their product roadmap.

New funding has been led by Bain Capital Tech Opportunities, and brings the total raised to date to $277m. Mixpanel CEO Amir Movafaghi (pictured) comments: 'This investment enables us to partner with an experienced global technology investor in Bain Capital Tech Opportunities, and is a validation of our long-term product-led growth strategy. With this investment, we have the backing we need to win the massive product analytics market'.

Web site: www.mixpanel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.