Ipsos Boosts Presence in Caribbean

Ipsos has recently announced that it has signed an agreement to acquire Hispania Research Corporation, a company based in Puerto Rico and Panama.

With this acquisition, Ipsos which already has operations in Costa Rica and Dominican Republic, will significantly increase its presence in Central America and the Caribbean. With USD25 million annual research expenditure, Puerto Rico accounts for 50% of the region's market.

Hispania Research Corporation, which generated USD3.5 million in revenue during the last fiscal year, accounts for 12% of the market research industry in Puerto Rico where it ranks second. The company also has a subsidiary in Panama. Founded in 1985 by a group of market research professionals, Hispania Research Corporation is currently chaired by Mr Pablo Jose Rivera. The company specializes in marketing research, with both qualitative and quantitative expertise and is also involved in quality and customer relationship management research programs. The company employs 25 full-time staff and serves major clients in the FMCG, financial and telecommunications sectors.

Ipsos already has operations in Argentina, Brazil, Mexico, Chile, Colombia, Venezuela, Dominican Republic and Costa Rica.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.