Launch for AI-Driven Branding Platform BrandTruth

In the US, marketers Shane George and Tom Cherrey have launched a platform called BrandTruth, which uses artificial intelligence and 'proven psychology' to help organisations understand their 'brand essence' and drive the brand development process.

Through surveys that encourage company-wide participation - 'from the CEO to the junior executive' - BrandTruth offers a solution which George and Cherrey say is based on decades of scientific research. With the platform, employees can create brand insights by answering 'five factor personality model' questionnaires - a technique which the team says uncovers a 'truer brand personality' that distinguishes the organization from competitors.

In addition, the BrandTruth portal offers tools for text and image analysis, as well as apps to determine the psychological reaction to a new brand. George comments: 'BrandTruth is the evolution of our years of branding experience. We saw the potential for combining psychological analysis with technology to both democratize the brand development process and enable a user-friendly model that unifies a company's identity, voice, look, and feel'.

The firm, which is based in Denver, CO, is online at www.brandtruth.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.