Open Influence Launches 'Creator' Trends Tool Go Prism

Influencer marketing platform Open Influence has launched a social media intelligence platform called Go Prism, whose cross-channel data sets and analytics provide users with influencer marketing trends and social media insights.

Go Prism uses AI and analyses more than 100 billion data points to study more than 400 million unique pieces of content, 87 million hashtags and mentions, and one million 'creators' across all major social media platforms. The tool can be used to create custom competitive reports across any industry and analyze a brand's relative influencer performance, its share of voice, and its ability to engage. In addition, the tool flags potentially risky content from an influencer, including that relating to sexual content, alcohol, drugs, religion, and offensive language / profanity.

Go Prism can pull together performance benchmarking data across both organic and paid social media content, and be used to pinpoint the most effective creators for any campaign by uncovering hard-to-find creators, sort and filter them, and evaluate them using brand safety scores. Creators' audience demographics - including age, geography and size of following - can be viewed, and enterprise clients are able to access the firm's Data Science and Research team to help run customizable reporting and in-depth analysis.

Co-founder and CEO Eric Dahan (pictured) comments: 'Most social measurement tools for influencer identification only offer a basic, tip-of-the-iceberg analysis of macroscopic industry trends. Go Prism cuts through the noise of social media to provide actionable insights, allowing brands and agencies to better track influencer marketing industry trends and ultimately, make better investment decisions'.

Web site: www.openinfluence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.