Cowper Returns to Kantar as Consulting Senior Partner

Former Added Value UK Deputy MD Paul Cowper is returning to the Kantar Group, as Senior Partner in the Consulting practice.

Kantar Consulting combines retail, sales, eCommerce and marketing expertise; an understanding of how consumers think, live, behave and buy; and proprietary data. It includes the former Added Value, Futures and Vermeer units. Cowper (pictured) joins with 25 years' experience combining brand planning with an understanding of consumer habits, emotions and decision-making. Most recently, he worked at Omnicom-owned consumer and cultural insight agency Flamingo as Managing Partner; and prior to this he was Brand Director at Kantar's brand development and insight consultancy Added Value, where he spent more than eleven years.

According to Kantar, Cowper is returning to lend his 'extensive experience' as the team supports clients through post-Covid recovery and growth planning. Kantar's CEO Insights Division UK & Ireland Amy Cashman comments: 'Our Consulting practice is doing exciting work in a number of fields and it is great to have Paul back on board as we pursue opportunities in our new and established sectors. Paul's expertise makes him the ideal person to have in the team as we help clients navigate dynamic markets'.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.