SiriusXM Rolls Out Listener Targeting Solution AudioID

US broadcasting company SiriusXM has announced that its SXM Media arm has launched a listener identity solution called AudioID, offering marketers a way to reach, target and connect with consumers at scale.

Powered by the group's audio ad tech business AdsWizz, AudioID will use datasets across the tens of millions of known listeners of Pandora, SiriusXM and Stitcher, matching them to create AudioIDs, which can be tapped for information about reach and forecasting, frequency capping, first-party targeting and enhanced measurement. Beginning later this year, AudioID will extend SXM Media's first-party audience targeting to opted-in, off-platform parties across AdsWizz. According to SXM Media, in the long-term, AdsWizz's platform could expand AudioID globally; strengthen any identifier with privacy-centric segmentation; and drive greater insights and understanding of listener behavior around consumption, content, and preference data versus personal consumer signals.

Chris Record (pictured), SVP and Head of Ad Product, Technology & Operations at SXM Media and AdsWizz, comments: 'We are entering a new era of identity - both in culture and in technology - that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before'.

Web site: www.sxmmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.