SALESmanago Adds Zero-party Data Features to CDP

In Poland, martech platform SALESmanago has relaunched its no-code, AI driven customer data platform (CDP) with a set of features to help businesses collect, manage and utilize zero-party data - that which has been 'willingly and intentionally' shared by consumers.

Headquartered in Krakow, SALESmanago combines advanced analytics and AI automation to deliver personalized experiences, across a range of natively built and integrated marketing execution channels. With the CDP relaunch, the firm has added a Customer Preference Center, which facilitates the collection and management of zero-party data, as well as the ability to enhance customer segmentation and recommendations. The re-launch coincides with a report by Accenture which claims 83% of consumers are willing to voluntarily share relevant information about themselves in return for 'contextualized interactions' made by brands.

Greg Blazewicz (pictured), SALESmanago CEO and founder, comments: 'It turns out that gathering data directly from your customers is not only the way to revive the idea of one to one commerce. Actually, it is the only way to approach the current challenges of data privacy constructively and align with the steps taken by the largest players on the market to reduce the usage of cookies'.

Web site: www.salesmanago.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.