Curion Opens New England Area Consumer Center

In the US, sensory evaluation and consumer product research firm Curion Holdings has opened a Consumer Center in Natick, Massachusetts, to expand its innovation insights services in the New England area.

Formed by the merger of Q Research Solutions and Tragon Corp., the Deerfield, IL-based company also has a sensory products insights platform called eFive; a product and packaging optimizer, S2P; and a real-life product testing capability, Life Labs. The business currently has Consumer Centers in the Atlanta, Boston, Chicago, Dallas, New York and San Francisco metropolitan areas.

The new Boston metropolitan area Consumer Center, located adjacent to the Natick Mall, offers access to testing areas that can seat 28 participants; two full-sized, fully equipped industrial kitchens; and a client lounge. It will focus on providing a space for CPG and durable goods companies to run testing, and supports a variety of in-facility and take-home testing methodologies.

CEO Sean Bisceglia (pictured) comments: 'Our mission is to create the best product stories possible. Achieving that goal requires full geographical diversity and the innovative capabilities needed to capture the needs of people in every region and for clients in all industries. Our Boston Consumer Center will open the door for World Class CPG and durable goods insights to our clients in the Northeast'.

Web site: www.curioninsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.